Skip to main content

Draw on our financial expertise

< Back

Introducing T. Rowe Price 529 and the Account Momentum Program

New name. New look. Same great plan.

Effective April 2, 2026, the T. Rowe Price College Savings Plan will change its name to T. Rowe Price 529. Along with the new name, you’ll see a new logo, refreshed brand, and updates to our website.

As the list of qualified education expenses continues to expand, it's important that our plan name reflects the new and broader ways your savings can be used. Our updated name highlights the flexibility you get when you save for education with T. Rowe Price 529. Your savings can be used to pay for a wide range of education paths:

  • Colleges and universities
  • Graduate schools
  • Technical or trade schools
  • Apprenticeships
  • K–12 expenses1
  • Postsecondary credentials
  • Education loan repayment (up to a $10,000 lifetime maximum per beneficiary)
Celebrating 25 years

This year marks the 25th anniversary of T. Rowe Price partnering with American families to pursue their education dreams. Since 2001, we’ve provided flexible investment options to meet a range of goals and investment styles, powerful planning tools and resources, and unparalleled customer service.

We offer a proven track record of success and have been recognized for our excellence and history of strong performance. In 2025, T. Rowe Price 529 received a Gold rating from Morningstar, a respected independent research firm.2 We were one of only five plans in the country to be awarded this top rating. In addition, we earned the “Top of the Class” designation from Savingforcollege.com, one of only eight direct-sold plans to earn this distinction.3

These recognitions show that T. Rowe Price 529 is among the highest-performing options for saving for future education expenses. We look forward to continuing our legacy of helping families plan, save, and prepare for what’s next.

New incentive program

In celebration of our 25th anniversary, we’re introducing the T. Rowe Price 529 Account Momentum Program. Individuals who open and fund a new T. Rowe Price 529 account with at least $250 before December 31, 2026, will be eligible to receive a $250 incentive contribution in February 2027.4 The program offers a valuable opportunity for families to add momentum to their education savings.

Remember, with T. Rowe Price 529, any earnings grow tax-deferred while invested and tax-free when used for qualified education expenses. Saving now provides more options when it comes time for the next step, and taking advantage of the Account Momentum Program is a great way to boost your savings.

While our name is changing and our website will look different, the high-quality plan benefits, investment performance, and customer service you’ve relied on since our start in 2001 are unchanged. We remain committed to our mission of providing families with a flexible, affordable way to reach their education savings goals.

Ready to get started?

T. Rowe Price 529 is offered by the Education Trust of Alaska. You should compare this Plan with any 529 plan offered by your home state or your beneficiary’s home state and consider, before investing, any state tax or other state benefits, such as financial aid, scholarship funds, or protection from creditors that are only available for investments in the home state’s plan. Please read and/or download the Plan Disclosure Document, which includes investment objectives, risks, fees, charges and expenses, and other information that you should read and consider carefully before investing, or call 1-866-521-1894 to request a paper copy. For other important legal information, please read the Plan's Privacy Policy.

T. Rowe Price Investment Services, Inc., Distributor/Underwriter.

1While distributions from 529 college savings plans for elementary or secondary education tuition expenses are federally tax-free, state tax treatment will vary and could include state income taxes assessed, the recapture of previously deducted amounts from state taxes, and/or state-level penalties. You should consult with a tax or legal advisor for additional information.

2Morningstar analysts reviewed 59 plans for its 2025 ratings (11/10/25), of which 5 plans received a "Gold" rating. To determine a plan's rating, Morningstar's analysts organized their research around 4 key pillars: Process, People, Parent, and Price. Plans were then assigned forward-looking ratings of "Gold," "Silver," "Bronze," "Neutral," and "Negative." Each year, certain of the industry's smallest plans are not rated. Click here for more information on the criteria used in compiling a plan's 529 ratings.

Analyst Ratings are subjective in nature and should not be used as the sole basis for investment decisions. Analyst Ratings are based on Morningstar analysts' current expectations about future events and, therefore, involve unknown risks and uncertainties that may cause Morningstar's expectations not to occur or to differ significantly from what was expected. Morningstar does not represent its Analyst Ratings to be guarantees.

©2026 Morningstar, Inc. All rights reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.

3Saving for College evaluated a total of 85 state-sponsored 529 savings programs for its 2025 Ratings: 55 direct-sold programs and 30 advisor-sold programs. Top of the Class designation was awarded to less than 20% of the evaluated programs in each category. Visit this page for more information on the criteria used in compiling a plan’s 529 rating. The factors Saving for College examined and scored for each 529 plan are grouped into four categories: Performance, Ease of Use, Savings Success, and Program Delivery. A plan’s four individual category scores are computed on a scale of 1 to 5 and carried out to two decimal places. The overall 529 Rating is a weighted average of these four category scores.

4Certain restrictions apply; click here for terms and conditions.